A week into 2026, and I’m still betting on things getting smaller, more intentional and weirder. Monoculture declined at hyperspeed over the past decade, placing us at this unique moment of culture against a background of technological, geopolitical and intergenerational shifts. In layperson’s terms, shit’s weird and we all know it.
I predict continued leaning into the weird — micro-cultures extending tendrils deeper into IRL, ongoing disenchantment and defection from the cult of Big Tech, greater emphasis on curation and individualism, and the omnipresence of monetization guiding projects into businesses or decidedly un-capitalist practices. We’ll see more forking (Hi, polzarization! You’ve really made yourself at home since 2020!) and more fragmentation as people peel off in various directions in terms of tastes, habits and spending. Yet it’s not doom and gloom! The heat, pressure and fractures of systems crack to reveal new material, like tectonic plates pushing at faults or magma inevitability bubbling through the dried and trodden ground.
We’re in a year of invention in all the ways. As a perpetual optimist, I see the potential of this expansiveness — it’s simply more surface area to build better outcomes as a society and individuals.
In
1st person storytelling
Making things by hand
Individual, eclectic styling
Visibly used books
Adam Sandler
Overtly human curation
Brushed chrome
Zines
IRL salons (a la 1920s Paris)
Community models
Brutalist design
Micromoments
Romance-horror
Video commerce
Resonance
Out
Content by template
Doomscrolling
Y2K aesthetic
Book stylists
Jeff Goldblum
Peak optimization
High gloss
Substacks
LinkedIn influencers
Peer to peer marketplaces
Cheap dopamine decor
Arena productions
Regency epics
Social shopping
Reach
Data, inspo and references
Creating a full syllabus of resources that lead me to this predictions (convictions?) is a fool’s errand — I’m chronically online and in at least 4 deep rabbit holes at any point in time. But here’s a shortlist of things I read, studied, listened to and sat with that lodged in my brain like informational chewing gum that flavored my list of Ins & Outs:


